WRITING THAT WORKS
Hello&Welcome!
Need Long-form B2B & B2C Content?
In need of a good storyteller? Do you need fresh, engaging copy for your business? Or do you need a writer to help you free up some time? I provide writing that informs, delights when it should, and converts browsers into buyers.
I'm Pauline Müller, and I have written for - literally - hundreds of North American & international manufacturing, construction, real estate, tech service, and hospitality companies - mainly serving small and medium-sized enterprises.
My work features in magazines like Business in Focus, Construction in Focus, and Meditation Magazine, on platforms like Liquid Planner and others.
If you require a fresh take on any long-form writing project, claim your free and informal online ideation session with me here. Let's discuss your project and bounce around a few ideas. Should you find me a good fit for your project, we move ahead. If not, we made a lovely new acquaintance and enjoyed a good conversation.
Should you prefer to drop me an email, no problem.
Reach me through my contact form, here.
“Pauline did an amazing job on our feature. Even our internal marketing person commented ‘Firstly, I just want to say this article is very well written, I would love to meet the talented writer that put this together. Kudos to her!’”
-Brandon Bird, Bird Mechanical
-Brandon Bird,CEO
Bird Mechanical, Ontario
Find What You Need
How can I help?
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Magazine Features
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Pillar Pages
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Blog Posts
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Coffee Table Books
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Content Editing
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E-Books
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Storytelling
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Company Biographies
"Pauline’s article is flawless, no need to change an iota. All of us are looking forward to its publication and grateful to all of you for the initiative. Fond regards,"
-Brandon Bird, Bird Mechanical
"I help you get to the heart of your story."
- Pauline Müller
Solve Your Copy Needs
What's in it for you?
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Quality writing that works
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An Expert Online Voice
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Improved ROI
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Great Ease
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Sales Magnets
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In-depth Topic Research
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MANY Hours of Freed-up Time
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Your Peers' & Clients' Respect
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Return Custom
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My Full Support
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Attention to detail
"Just saw the print version of your article. It’s really great. Thank you again."
Why me?
6 Good Reasons
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Experience
In the past seven years, I wrote well over a million words of industry copy and interviewed more than 300 CEOs. That includes writing two coffee table books and another on the drawing board. I also grew up in business. That means I know that there are many soft skills that just cannot be taught. Alongside the brass tacks of everything that your copy requires, I also bring a lot of the intangible to my work. With a background in SEO writing, English teaching to executives and other professionals from around the world, linguistics, and several other fields, I contribute a good level of insight to writing projects.
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Pride
I take pride in what I do. That means you're guaranteed my full attention.
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Passion
Writing makes my world go round. Quite literally.
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Skill
Being multi-skilled, relatively well-traveled, and interested in a wide range of subjects gives me a wide-angle view of the world. That includes your copy.
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Creativity & Adaptibility
If working inside the proverbial box works better for your product or service, we can do that. Should you prefer out-of-the-box writing, we can do that too. If ditching the box altogether works best, let's go for it!
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Attention to Detail
I listen to understand... To what you say and what you do not say. Plus, I'm a bit of a detail freak.
In a nice way. :-)
"I listen.
That's my writing superpower."
- Pauline Müller
Artist Credit
Ceramicist - Nina Shand, Melville Mud Room, South Africa
Publications my work features in
"There's something decadent about a well-told story."
- Pauline Müller
More Happy Folks!
"Since 2017, we work regularly with Pauline. We are always happy with her writing. She presents her ideas clearly and accurately, with minimal need for editing. She is lovely to deal with - our clients always seem charmed by her during interviews, and those clients are typically very pleased with the end result. Pauline is also organized, and quick to implement new initiatives and ideas. I would recommend her to anyone seeking a professional writer or editor."
Artists' Credits
Ceramicist - Angela Starr Frazer, South Africa // Marvellous Book Venicescapes.org
"An extremely helpful, professional and skilled copywriter who provides a great service. The whole process from start to finish is easy for me and I'm really impressed by the professional, yet friendly service. Pauline has a clear understanding of our needs and what we want to achieve. The first coffee table book was delivered on time and we're working on the revised edition now. Doing business with Pauline is an absolute pleasure. Thank you... it’s great working with someone who truly knows what they're doing."
Invest in Good Writing
Why is it worth it?
Getting clear on who your customers are - knowing their fears and desires is crucial to your online success. And so is speaking their language.
It is the job of a great copywriter to do that for you. The better the writing, the more valuable our time - and the more value you get from our work.
So, yes. Hiring a professional copywriter is worth infinitely more to your business than skimping on this vital element.
"Second-rate copy ends up costing you a lot more money than it's worth."
- Pauline Müller
Artists' Credits
Journal - Officina Della Pelle, Lucca, Italy // Ceramicist - Corinne de Haas, South Africa
